Marketing Communications Strategy and Planning

How and Where Do You Plan on Communicating Who You Are?

Though marketing communications if often looked as a purely tactical engagement, good marketing communications will always be backed by a solid marketing strategy in direct support of business goals and objectives. Within the broad realm of marketing communications, sometimes referred to as ‘MarComm’, we offer both strategic and tactical support and project execution—as well as planning, mapping, and related activities.

Once your message has been identified, crafted, and refined, you have a clear understanding of ‘what’ you want to say about yourself—now you must identify the channels through which this message and content is conveyed. The key to building a strong brand and successfully executing any marketing tactic that will have lasting results is consistency. Because of this, we like to focus on an integrated marketing synergy—making sure that regardless of the channel, the message, voice, and brand always remain the same.

This portion of our offering is aimed at the development and execution of actionable strategies and tactics focused on achieving predefined business goals identified in a discovery meeting. Our goal here is to help clients clearly identify, plan, and execute the effective communication of their product, service or other offering to a given client base or demographic.

  • Management of Tradeshows and Events (Including Event Management and Coordination of Material Handling)
  • Press and Trade Publication Evaluation
  • Advertisement (Online and Traditional Print Methods)
  • Sales Brochures, Flyers, and Print Collateral
  • Social Media Presence and Planning