Engineering Reference and Design Guide
54 Page Engineering Reference and Design Guide
Copywriting, Brand Messaging, and Project Management (Brian Bowers), Layout and Design (Tribe Design)
Project manager and technical copywriter for product and engineering guide showcasing portfolio and strategic market focus for global oil and gas company. Responsibilities included not only assimilating broad technical content and brand messaging, but also reframing market-facing communication about strategic goals and focal points. Project budget, vendor management, and the handling of SME/SME interviews (domestic and international) were key to the project, as well as conducting competitive research on similar literature in the market space. Final literature was selected as a finalist in the 2014 American Marketing Association Crystal Awards.